A Limited Drop Honoring Early Mornings, Deep Turns & Giving Back
This is becoming an annual tradition! Each year after the launch of Winter White, we get together with Mike and create a graphic specific for the season. We only make 98.0, in honor of the vert of our hometown (the 980 vertical meters from main street to peaks), and to ensure each year this is a special collection for a special community. This year, we are taking the additional step of donating 20% of revenue to some organizations we love. 10% from Powder Buoy will go to the Utah Avalanche Center, 10% from SMMT will go to the Summit Land Conservancy.
We called this year’s iconic graphic ‘Dawn Patrol.’ Our shared love for the early morning powder stashes made this an easy call (thank you winter season for just now starting to cooperate). When we sit at our desks, we think about an early morning with friends, a great coffee and a morning climbing before the sun is up. For Powder Buoy and SMMT, it’s one of the first things that crosses our minds when we think about how special living in Park City is.
Powder Buoy calls the weather, SMMT delivers the warm early morning beverage (or cold, if you are into that sort of thing 😉). Add not one but two great charitable causes, and you have Dawn Patrol.
Our community always gets early access. We get asked about this collaboration all year, so tell a friend and share the love…but be sure to grab one first, before they’re gone (and if you're not part of our community join right here and you'll get in on the preorder)!