The Lust List Holiday Edit

Introducing the SMMT Lust List: Gifts Worthy of Admiration

At SMMT, we craft products we love—and we have an appreciation for brands who do the same. That’s why, as the holiday season approaches, we’re introducing the SMMT Lust List. It’s a curated collection of items that capture the spirit of giving, whether it’s to loved ones, or for yourself.

We’re no strangers to a little indulgence, but we believe the best gifts are those that inspire—a perfect fit for an après-ski gathering, a day on the trail, or a cozy evening by the fire. These are the brands and products that top our list, bringing a touch of timeless design and outdoor utility to every adventure.

Explore the Lust List and find your new favorite thing to love (or gift). Because, after all, what comes after is earned.

Criquet Corduroy Pearl Snap - Charcoal

There is nothing better than broken in corduroy. Nothing! And a versatile charcoal long-sleeve from Criquet makes us feel timelessly cool. Which is basically an impossible task. Bravo Criquet.

Classic Ford Broncos

Off the charts naughty or off the charts nice. Whichever end we are on, we want one. @classicfordbroncos

Greyson Clothiers Omaha Polo - Willowherb

We’re skiing in winter, but an occasional trip to Bandon or Scottsdale is a must. @justinthomas34 approved is approved by us too. And dangerously close to our brand color. This polo feels as good on the course as it does après—style and comfort, all in one

Stio Figment Jacket - Huckleberry Jam

We earn our après with powder stashes—and our friends in Jackson get it. Recycled material and huckleberry jam colorway, pure icing.  

Parkit Voyager Chair

We like a good campfire, and we love a good beach with a view (but, frankly, we are happy settling for a good U12 game, a built-in cooler and easy carry)

Athletic Brewing - Run Wild IPA

We’ve always been runners with a drinking habit. But our wishlist nirvana is great run, great taste and no next day remorse, Athletic Brewing’s Run Wild IPA - simply, thank you.

New West Knifeworks - 6” Petty in Huckleberry

Our mountain town friends make the best chefs knife around. The elegance speaks for itself. It makes a killer gift too, if you can let it go. 

HANDLE - PC Dining

Sadly, this one is only for locals and visitors. But if you are coming through PC this winter, and need a restaurant rec… HANDLE. You might just bump into us.

Faherty - Throwback Crew

If Faherty had a fan club, we would be in it. Pretty much our foundational wardrobe. From brothers who spend a lot of time in the sand, you’re doing pretty well for the mountain crew too. 

That’s a wrap on the Holiday Edit of the SMMT Lust List—a collection of gifts that are as thoughtful as they are adventure-ready. Whether it’s a cozy jacket for powder days, a tumbler for après moments, or something that makes your wish list (or someone else’s) feel complete, these are the picks we’re loving this season.

So, go ahead—gift, enjoy, or treat yourself. After all, the best finds aren’t just about what you get—they’re about the moments they inspire. And if it sparks joy, we say it’s earned. If this resonates with you—hop onto our email list. Our community is part of our design process, get’s first dibs on our limited 980 products, and is always the first to know when we push out a fresh dispatch.

Happy holidays from SMMT.