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Coral Volume 03

Inspired by travel to tropical waters and sunlit beaches of places like Florida and the Caribbean, Coral captures a side of outdoor life we hadn't fully explored. The sense of getting away from it all. It's the paddle board tied to the dock. The beach chair that stays until sunset. And the sound of the ocean waves rolling against the beach as nature’s sound machine. It’s the choice to wear Nantucket Reds when khaki would suffice. 

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S(Mountain & Marine)T

S(Mountain & Marine)T

Designed in Park City is a big part of our brand ethos and how we go about setting the bar for our products. But, Michelle and I started out on opposite coasts, and our formativ...

S(Mountain & Marine)T

Designed in Park City is a big part of our brand ethos and how we go about setting the bar for our products. But, Michelle and I started out on opposite coasts, and our formativ...

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Summer Headwear, A Style Accessory Icon

Summer Headwear, A Style Accessory Icon

Appurtenances of an Elevated Mountain Lifestyle… that’s our internal product positioning. We love the word appurtenances, in part because it’s a head scratcher. Pausing to look ...

Summer Headwear, A Style Accessory Icon

Appurtenances of an Elevated Mountain Lifestyle… that’s our internal product positioning. We love the word appurtenances, in part because it’s a head scratcher. Pausing to look ...

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What Comes After is Earned

What Comes After is Earned

Think of your favorite brands. What do they mean to you? Great brands have a soul, a personality—a positioning that is uniquely theirs. When we joined Nike many years ago, it wa...

What Comes After is Earned

Think of your favorite brands. What do they mean to you? Great brands have a soul, a personality—a positioning that is uniquely theirs. When we joined Nike many years ago, it wa...

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The Ethos of NINE80

The Ethos of NINE80

When we set out on the adventure of launching SMMT, we had a really honest dialogue about what our goals were. Coming from Nike, we knew how difficult it could be to create a su...

The Ethos of NINE80

When we set out on the adventure of launching SMMT, we had a really honest dialogue about what our goals were. Coming from Nike, we knew how difficult it could be to create a su...

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Powder Flu Limited Release

Powder Flu Limited Release

Since 2004, Powder Buoy has been the insider’s source for forecasting incoming winter storms and powder in Utah and the broader Mountain West. Thousands plan their ski travel—an...

Powder Flu Limited Release

Since 2004, Powder Buoy has been the insider’s source for forecasting incoming winter storms and powder in Utah and the broader Mountain West. Thousands plan their ski travel—an...

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